1. The Moderator Role of Crisis Perception Up on the Impact of Overall Brand Equity, Brand Trust and Price Consciousness on Intention to Buy: Comparative Study on Purchase Intentions of Turkish and Greek Consumers in Shampoo and Furniture Sectors

پدیدآورنده :

کتابخانه: مرکز و کتابخانه مطالعات اسلامی به زبان‌های اروپایی (قم)

موضوع : Brand equity,Consumer behavior,Consumers,Consumption,Corporate growth,Dictionaries,Economic conditions,Economic crisis,Economics,Great Recession,International finance,Marketing,Retail banking